Copywriting for a Startup Advertising Agency The Project: Jacinta approached me to help with the copy required to setup her new advertising agency, based in Melbourne, Australia. This included a brochure, content for the new Facebook page, Facebook ad copy and...
Marketing Manager for a Colorado Based Training Consultancy The Project: Opterre LLC is a coaching and consulting business based in Denver, Colorado, providing training, guidance and support to aspiring consultants. I worked with Mike Walker, CEO and Founder of...
SEO Optimized Blog Post This is an example of an SEO-optimized blog post I wrote for Storecove EMEA in the Netherlands. This involved re-writing the existing 500-word post and expanding it to over 1200 words to optimize it for SEO, including the SEO keyword research...
A Series of Blog Posts for STANLEY Security STANLEY Security was part of the Stanley Black and Decker Group, providing access control solutions to small and medium-sized businesses. They became part of Securitas Technology in April 2023 I produced a series of blog...
Losing Your Job – How Will You React? In June 2017, Boeing announced plans to transfer a large part of their shared services group from Puget Sound in Washington State to Mesa, Arizona, affecting hundreds of jobs. This initiative is just one phase of a corporate drive...
A Unique Value Proposition for Consultants, Coaches and Freelancers This blog was originally published on Opterre.com One of the key elements you need when you are starting your own coaching, consulting or freelancing business is a Unique Value Proposition. The...
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