Blogs
and
Articles
How To Find Your Ideal Client Online
How To Find Your Ideal Client Online Knowing how to find your ideal client online is absolutely crucial to building your online business. If you are working only with people who energise and inspire you, this will motivate you to do work that you are passionate about...
What is A Unique Value Proposition?
This blog was originally published on Opterre.com One of the key elements you need when you are starting your own coaching, consulting or freelancing business is a Unique Value Proposition. The average attention span of a human being is 8 seconds, and therefore it’s...
How to Create Your Editorial Calendar
An editorial calendar helps you plan out your content marketing in a strategic campaign rather than ad hoc posts with random subject headlines. It enables you to understand why you are publishing content, what you should be publishing, how you'll publish it, and when....
Who Does Your Audience Follow?
The better you know your target market, the better you can offer the content and products they're looking for. One great way to research your audience is to see who they follow. You can learn a great deal about your ideal customer this way. Your Customer's Likes and...
7 Ways To Use Social Media To Learn About Your Ideal Client
There are many places online where you can gain valuable insights about your ideal clients. One of the best is social media sites like LinkedIn, Facebook, Twitter, and Instagram. Here are 7 ways to use social media to learn about your ideal clients. 1. Social...
Why You Should Segment Your Market
Your Ideal Client - Why You Should Segment Your Market Not everyone is going to need what your business has to offer. By creating a customer profile or avatar, you can identify those people who do. When you create an avatar that identifies the individual who would...
5 Steps to Stop Worrying
5 Steps to Stop Worrying Did you know that women are more likely to worry about their career and that it can be seen as career sabotaging if you are a worrier? In a white paper published by CDR Assessment Group, the majority of senior level women under stress at work...
Losing Your Job – How Will You React?
Losing Your Job - How Will You React? This blog was originally posted on Opterre.com. In June 2017, Boeing announced plans to transfer a large part of their shared services group from Puget Sound in Washington State to Mesa, Arizona, affecting hundreds of jobs. This...
Online Course Development using CourseCats
This is a short video about an online course that I built for a client using CourseCats. If you need any help with your online course development, please feel free to get in touch. I'd love to help.
Do Amazing Things
It’s International Women’s Day today and I want to inspire you to keep going, do amazing things and don’t let anyone stop you or put you down. The reason I am saying this is because the other day I launched a website for a client, a website I am very proud of. I was...
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