Blogs and Articles
Becoming an Entrepreneur
The No. 1 Benefit of Becoming an Entrepreneur Have you ever wondered what it would be like to be your own boss? Becoming an entrepreneur can be a tough road, but it does come with numerous advantages. Imagine having the power to manage your daily schedule, finances,...
Starting a Business in Your 40s and 50s
Starting a Business in Your 40s and 50s: Embracing Your Experience and Taking the Leap Entrepreneurship for women over 40 Embarking on the journey of starting a business can be a transformative and exhilarating experience, especially for women in their 40s and...
Make Networking Work for You – 10 Tips and 10 Mistakes to Avoid
Make Networking Work for You 10 Tips and 10 Mistakes to Avoid Knowing how to network can open up doors and create opportunities for you and your business. Polish your networking skills, and you’ll be able to identify potential collaborators, develop mutually...
Entrepreneurial Loneliness
Navigating Solitude: A Guide to Overcoming Loneliness as an Entrepreneur "Amidst the serene silence of the countryside, under the glow of a silver moon, Marianne sits alone in her office, surrounded by books and a sea of paperwork. The light from her computer...
How To Find Your Ideal Client Online
How To Find Your Ideal Client Online Knowing how to find your ideal client online is absolutely crucial to building your online business. If you are working only with people who energise and inspire you, this will motivate you to do work that you are passionate about...
What is A Unique Value Proposition?
This blog was originally published on Opterre.com One of the key elements you need when you are starting your own coaching, consulting or freelancing business is a Unique Value Proposition. The average attention span of a human being is 8 seconds, and therefore it’s...
How to Create Your Editorial Calendar
An editorial calendar helps you plan out your content marketing in a strategic campaign rather than ad hoc posts with random subject headlines. It enables you to understand why you are publishing content, what you should be publishing, how you'll publish it, and when....
Who Does Your Audience Follow?
The better you know your target market, the better you can offer the content and products they're looking for. One great way to research your audience is to see who they follow. You can learn a great deal about your ideal customer this way. Your Customer's Likes and...
7 Ways To Use Social Media To Learn About Your Ideal Client
There are many places online where you can learn about your ideal client and gain valuable insights. One of the best is on social media such as LinkedIn, Facebook, Twitter, and Instagram. Here are 7 ways to use social media to learn about your ideal clients. 1....
Why You Should Segment Your Market
Your Ideal Client - Why You Should Segment Your Market Not everyone is going to need what your business has to offer. By creating a customer profile or avatar, you can identify those people who do. When you create an avatar that identifies the individual who would...
5 Steps to Stop Worrying
5 Steps to Stop Worrying Did you know that women are more likely to worry about their careers and that it can be seen as career-sabotaging if you are a worrier? Learn these five steps to stop worrying about your career and sabotaging yourself. In a white paper...
Losing Your Job – How Will You React?
Losing Your Job - How Will You React? The world is going through a fundamental change in its approach to work, and more people are beginning to be affected by the introduction of Artificial Intelligence in many different industries and careers. Unfortunately, in an...
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