Marketing Manager for a Colorado Based Training Consultancy
The Project:
Opterre LLC is a coaching and consulting business based in Denver, Colorado, providing training, guidance and support to aspiring consultants. I worked with Mike Walker, CEO and Founder of Opterre LLC for over a year as his Marketing Manager to help him develop the Opterre brand and online coaching program when the company was starting up.
I provided marketing and launch strategy, project planning, content marketing, and article writing.
I developed and managed the marketing strategy and implementation plan for the whole team, including the content calendar, content creation, social media marketing, and blogs.
I managed the weekly social media content, producing over 50 posts a week for Facebook and Twitter, and scheduling them via Sprout Social over many months.
I also worked with Mike to produce the Opterre Consultant quiz to provide potential consultants with a personality assessment as a guide to their suitability in the profession.
The Results:
As a result of the marketing activities, the Opterre audience grew from zero to over 6000 in less than a year via mainly organic growth through Facebook, Twitter, email marketing and blogs.
Opterre has since rebranded, so their current website looks different from the screenshots below from when I worked with them.
Lara was the best contributor to my team. I seriously, seriously mean it. She’s multi-talented and would love to work with her again in the future.
You can find out more about my content marketing and copywriting services here.
Let’s Talk!
Click on the button below for a friendly 15 minute call to discuss
your copywriting and content marketing needs.