Website Copywriting for The Scottish Barista Academy
Website Copywriting for Scotland’s Only Barista Academy The Project: The project was to provide website copywriting for The Scottish Barista Academy, Scotland’s only barista academy. Established in 2013, it is owned and run by Jim Watson. Jim has trained over...
Copywriting for a Startup Agency
Copywriting for a Startup Advertising Agency The Project: Jacinta approached me to help with the copy required to setup her new advertising agency, based in Melbourne, Australia. This included a brochure, content for the new Facebook page, Facebook ad copy and...
SEO Optimizing a blog post
SEO Optimized Blog Post This is an example of an SEO-optimized blog post I wrote for Storecove EMEA in the Netherlands. This involved re-writing the existing 500-word post and expanding it to over 1200 words to optimize it for SEO, including the SEO keyword research...