Case Study for a Digital Consultancy The Project: The Marketing Manager of the Digital Works Group approached me to write a case study for their website to cover a large and complex project that they had successfully delivered for their client, Alamy. Activity: I...
Website Copywriting for Scotland’s Only Barista Academy The Project: The project was to provide website copywriting for The Scottish Barista Academy, Scotland’s only barista academy. Established in 2013, it is owned and run by Jim Watson. Jim has trained over...
Copywriting for a Startup Advertising Agency The Project: Jacinta approached me to help with the copy required to setup her new advertising agency, based in Melbourne, Australia. This included a brochure, content for the new Facebook page, Facebook ad copy and...
SEO Optimized Blog Post This is an example of an SEO-optimized blog post I wrote for Storecove EMEA in the Netherlands. This involved re-writing the existing 500-word post and expanding it to over 1200 words to optimize it for SEO, including the SEO keyword research...
Considerations when choosing an access control system A blog post for STANLEY Security, part of the Stanley Black and Decker Group. (Updated April 2023 – STANLEY Security is now Securitas Technology) When implementing a new access control...
