Pete Talbot

Case Studies for a Creative Design Lead


The Project:

Pete Talbot is a freelance creative design lead and asked me to write case studies to showcase his work with three major clients – Citibank, Lloyds Bank and Lloyds Bank Private Banking.


I ran a series of video interviews with Pete over Zoom. Using the STAR methodology – Situation, Task, Action and Results, I asked Pete a series of questions about his client work. 

We took the projects one by one, and I facilitated the sessions over several hours to gain all the information I needed to write the case studies. I worked for Lloyds Banking Group as a project manager for several years, which gave me insight into the projects and helped develop the case studies.

I updated the draft case studies during live sessions over Zoom and revised the wording until Pete was happy with them. He then took the final case studies and placed them on his website with supporting images of his project work.

The Result:

The final web pages with the client case studies are excellent portfolio pieces for Pete, demonstrating his design skills and work with top tier clients that he can use with prospective clients.

The pages below are the case studies delivered to Pete, with his images inserted to illustrate the text supplied.

Case Study for Pete Talbot at Citibank

Case Study for Pete Talbot at Citibank

Creative Design Lead Case Study 2

Case Study for Pete Talbot – Lloyds Bank

Creative Design Lead - Case Study 3

Case Study for Pete Talbot – Lloyds Bank Private Banking

Lara was great to work with, she nailed the case studies I asked her to work on. I would definitely work with Lara again.

Pete Talbot

Creative Designer, Pete Talbot


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