White Paper for a Training Company
The Project:
This project was part of the AWAI White Paper Certification and consisted of a 10-page, 2,600-word document promoting AWAI's new corporate copywriting training program. It involved in-depth research and strict adherence to AWAI's white paper requirements. The white paper followed a problem/solution format and was intended to be used as a lead magnet and bottom-of-funnel marketing collateral for AWAI.
Skills and deliverables: Technical White Paper Writing, White Paper Design, Technical Copywriting, Content Writing, Project Management, Canva.
You can find out more about my content writing services here.
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