SERVICES


Content Marketing Services for

B2B and SaaS Brands

Strategic content marketing that helps your business build authority, improve visibility, and turn expertise into consistent marketing assets.

Struggling to Create Consistent Content That Actually

Supports Growth?

Many businesses know content marketing matters, but struggle to:

create content consistently

rank on Google

communicate expertise clearly

generate leads organically

or turn ideas into strategic marketing assets

Without a clear strategy, content can quickly become overwhelming, inconsistent, or ineffective.

That’s where strategic content marketing services can help.

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Strategic Content Marketing That Builds Authority & Visibility

I help B2B and SaaS companies create strategic content that supports:

SEO visibility

audience trust

lead generation

and long-term brand authority

highlight quick wins

From blog articles and website copy to customer stories and SEO content strategy, I create content that supports both marketing and business growth goals.

The result?

Strategic content designed to help you grow your business with authority.

What’s Included in Content Marketing Services

The Content Strategy Workshop

We'll start our work together with a 2-hour workshop to discuss your target audience, messaging, niche and services in detail.

Depending on your needs, I'll then plan the approach for the next 90 days.

The Content Marketing Service Includes:

✔ SEO blog writing
✔ Strategic content planning
✔ Website content writing
✔ Content calendars
✔ B2B content marketing support
✔ SaaS content writing
✔ Customer success stories
✔ SEO content optimisation
✔ Thought leadership content
✔ Long-form educational content

✔ Authority-building content
✔ Conversion-focused messaging

Ideal For:

  • B2B businesses

  • SaaS companies

  • consultants

  • agencies

  • coaches

  • service providers

Investment

  • Custom packages available based on content goals and monthly deliverables.

How It Works

Our Content Marketing Process

01. Discovery & Business Review

We identify your goals, audience, positioning, and content opportunities.


02. SEO & Content Planning

I develop a strategic content plan focused on visibility, authority, and search intent.


03. Content Creation

Your content (blog posts, case studies, social media posts) is professionally written for SEO, clarity, storytelling, and conversion strategy.


04. Delivery & Optimisation

You receive polished, ready-to-publish content designed to support long-term growth and visibility.

Content Designed to Support Long-Term Business Growth

Strategic content marketing can help your business:

improve organic visibility

build trust with potential clients

support lead generation

strengthen authority

and create consistent marketing momentum

This service is especially valuable for:

entrepreneurs

consultants

coaches

SaaS founders

and service-based businesses looking for a clearer roadmap.

Kind Words From Happy Clients

"These are great quality blogs, Lara. There’s a lot of time and effort going into these blogs, which we can see from the output. You have really brought the blogs to life, our tone of voice is spot on, and you have targeted the persona perfectly. Thank you for writing the extra content and providing a lot of value."

Sherrylee Mills
Divisional Marketing Manager

I hired Lara to run a social media campaign for my company. From day 1 Lara demonstrated professionalism, expertise, enthusiasm and dedication that ended up in a very successful campaign, generating tens of thousands of exposures and substantially increasing our followers crowd.

Amos Beer
Vice President

Lara was able to turn complex information into a premium, polished case study that we feel works perfectly for our website and social media content. If you need a copywriter who can deliver 'premium quality' with minimal friction, we cannot recommend Lara highly enough.

Mark Couto
Mark Couto
Technology Lead, 444Video

"Lara is truly professional and I've enjoyed working with her on this project. She has produced the best case study we've ever had for our business and I look forward to working with her again for the next one."

Chris Chandler
Chris Chandler
Partnerships, Supabase

Outstanding work by Lara. It was an absolute pleasure to work with Lara, great quality of deliverables, excellent communication. Will happily work again with Lara and also have no hesitation to recommend her to anybody looking for the services she has to offer.

Dr Robert Rummler
Dr Robert Rummler
Banking and Wealth Management

"Lara, was excellent to work with. She was very professional and provided high quality work. Definitely recommend."

Reena Shaw
Reena Shaw
Marketing Manager

I recommend working with Lara to all searching for someone that writes clear and effective content.

Global Brand Manager
Stanley Security

"Lara has helped us launch a new website with some great content and fantastic case studies. We have had promising engagement from our target market with Lara's content. What I really like about working with Lara is that I can trust her to deal independently with clients knowing that Lara will represent our company very professionally."

Ian Lane
Ian Lane
Managing Director

Lara is a marketing pro. She understands all the platforms, channels and tools of the trade. She helped us out with an ABM project that we just couldn't get off the ground. Her part was perfect, making sure that the agreed structure and processes were followed.

Global Head of Brand and Comms

Lara really added value - proof reading and re-structuring our case studies so they read well and were very well received by clients as a result.

Fiona Allman-Treen
Fiona Allman-Treen
Owner

Lara was great to work with, she nailed the case studies I asked her to work on and made them sound so much better than they were. I would definitely work with Lara again.

Pete Talbot
Creative Design Lead

Lara was the best contributor to my team. I seriously, seriously mean it. She's multi-talented and would love to work with her again in the future.

Mike Walker
President and Founder, Opterre LLC

Very professional copywriter, both in quality of work and communication. I can definitely recommend Lara's services.

Nikkie Bakker
Marketing Manager

I think you are a Fairy Godmother. I love love love it all, and feel literally like a weight has been lifted from my shoulders. I feel like I can now start doing the things that I need to and concentrate on one thing at a time which is the MOST amazing feeling. Thanks so much for everything you have done, your work has far far exceeded my expectations and I have literally loved everything you have done.

Lara Ledsham
Lara Ledsham
Relationship Coach

I would recommend Lara Brockie to any coach or consultant for her professionalism and excellence. She has stood next to me offering both strategy and practical assistance at a turning point in my business to take it to the next level successfully. She delivers everything and more that she states on her website as a list of services. She's a GEM, anyone would be lucky to ask for her guidance -well worth the investment.

Dr Alkistis Agio
Dr Alkistis Agio
Leadership Trainer and Stoic Philosopher

Is This Service Right For You?

YES — if you:

Want strategic, professional content support
✔ Need SEO-focused content marketing
✔ Want to build authority in your industry
✔ Need consistent marketing content

✔ Work in B2B, SaaS, consulting, or coaching services

Maybe Not — if you:

Want quick AI-generated filler content
✘ Need high-volume, low-cost posts
✘ Aren’t interested in strategy or SEO
✘ Need purely social-media-only support

✘ Want me to be a mind reader

Meet Your Content Marketing Strategist

Hi, I’m Lara Brockie — a certified copywriter, business strategist, and content marketing specialist.

I help B2B and SaaS companies create strategic content that combines:

  • SEO best practices

  • authority-building messaging

  • customer storytelling

  • and conversion-focused copywriting

My approach is thoughtful, collaborative, and designed to create content that supports long-term business growth — not just short-term publishing.

Frequently Asked Questions

What type of content do you create?

Blog articles, website content, customer case studies, thought leadership content, SEO pages, and strategic marketing content.

Do you provide SEO keyword research?

Yes — keyword research and content planning can be included as part of your package.

Do you work with SaaS companies?

Absolutely. I have significant experience working with SaaS and B2B businesses.

Can you create monthly content plans?

Yes — ongoing monthly content marketing support is available.

Do you optimise existing content?

Yes — content refreshes and SEO optimisation projects are also available.

Ready to Create Content That Supports Real Business Growth?

Strategic content marketing can help your business attract better-fit clients, strengthen authority, and create long-term visibility online.

If you’re ready for thoughtful, strategic content support — let’s talk.

10-Point Case Study Checklist

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that sell

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