The Project:

Pete Talbot, a freelance creative design lead, asked me to write 3 case studies to showcase his work with three major clients – Citibank, Lloyds Bank and Lloyds Bank Private Banking.

Activity:

I ran a series of video interviews with Pete over Zoom. Using the STAR methodology – Situation, Task, Action and Results, I asked Pete a series of questions about his client work.

We took the projects one by one, and I facilitated the sessions over several hours to gain all the information I needed to write the case studies. I worked for Lloyds Banking Group as a project manager for several years, which gave me insight into the projects and helped develop the case studies.

I updated the draft case studies during live Zoom sessions and revised the wording until Pete was happy with them. He then uploaded the final case studies to his website, along with supporting images of his project work.

The Result:

The final web pages featuring the client case studies are excellent portfolio pieces for Pete, demonstrating his design skills and his work with top-tier clients, which he can use with prospective clients.

The pages below are the case studies delivered to Pete, with his images inserted to illustrate the text supplied.

The images below are samples of some of the case studies.