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A selection of recent articles

What is A Unique Value Proposition?

Lara Brockie

Learn what a unique value proposition is, how to write one, and why it matters. Includes a simple UVP formula and examples for coaches and consultants.

unique value propositionwhat is a unique value propositionhow to write a UVPvalue proposition examplesUVP for consultantsstand out from competitors

Why Case Studies Are the Most Underrated Growth Tool in B2B Marketing

Lara Brockie

Turn Your Case Studies into a Growth Engine. Find out how to make your most useful sales assets work harder in your business.

Case StudiesB2B MarketingCustomer Success StoriesBusiness Growth

Why You Need to Amplify Your Customer Success Stories — and How to Do It

Lara Brockie

Few things are more frustrating than seeing a great case study go unnoticed. The customer interview goes well; key details captured, customer signs off, and it's published. It goes live on the website and then crickets. Learn how to get it noticed

Case StudiesCustomer Success StoriesB2B MarketingBusiness Growth

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